But the flavor restriction didn’t apply to disposable e-cigarettes, which are thrown away after use.Īfter the FDA tried to force Puff Bar off the market, the company relaunched and said it was now using laboratory-made nicotine, which didn’t fall under FDA’s original oversight of tobacco-derived nicotine. In early 2020, the FDA restricted flavors in cartridge-based reusable e-cigarettes like Juul to just menthol and tobacco, which are more popular with adults. Manufactured by a Chinese firm, iMiracle Shenzhen, Elf Bar is part of a wave of copycat e-cigarettes that have followed a path paved by Puff Bar, a popular brand of disposables that briefly racked up hundreds of millions in sales after regulators cracked down on older vaping products like Juul. “What we want to do is nip things in the bud before they’re allowed to expand even further,” King said. Reports of nicotine poisoning have gone up and down over the past decade, but government scientists said calls increased more than 30 percent between last spring and March this year.īrand information was not reported in 95 percent of cases, but when it was, Elf Bar was the most frequently named product.ĭespite the missing data, FDA’s King called the high number of reports involving Elf Bar a “canary in the coal mine.” When accidentally ingested, liquid nicotine can cause seizures, convulsions, vomiting and brain injury. The FDA and CDC also cited Elf Bar in a separate report about thousands of calls to US poison centers concerning e-cigarettes, mainly involving children under age 5. Only the reusable e-cigarettes Vuse, from Reynolds American, and Juul had higher sales. Researchers from the CDC and a nonprofit, Truth Initiative, analyzed data from IRI, which collects sales records from convenience stores, gas stations and other retailers.Įlf Bar was the best-selling disposable in the US and the third-best selling e-cigarette by late last year. The analysis showed disposables’ share of vaping sales more than doubled from 24.7 percent in early 2020 to nearly 52 percent by late last year. The rise coincided with the growing popularity of disposable e-cigarettes. The Centers for Disease Control and Prevention analysis showed the number of e-cigarette brands in the US grew from 184 in early 2020 to 269 by late 2022. The FDA has tried for years to regulate the multibillion-dollar vaping industry, but separate data released by government researchers Thursday shows unauthorized e-cigarettes continue to launch. “Today’s action is just part of our long-standing efforts to address those products, particularly flavored disposable products.” “We’re not going to stand by as bad actors are profiting off the sale of illegal products that are addicting our nation’s youth,” Brian King, the FDA’s tobacco center director, said in an interview. In the latest action, the FDA said it issued warnings to 189 convenience stores, vape shops and other retailers. None of the products have received FDA authorization and they come in flavors like cotton candy, which regulators say can appeal to teenagers. Last month, the FDA issued orders allowing customs officials to seize shipments of Elf Bar, Esco Bar and two other brands at US ports. It’s the latest attempt by regulators to crack down on illegal disposable vapes that have poured into US stores in recent years. WASHINGTON: The Food and Drug Administration on Thursday said it has sent warning letters to dozens of retailers selling fruit- and candy-flavored disposable e-cigarettes, including the current best-selling brand, Elf Bar.
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